Case Study

The Case of UHS

Case Study


  • Little exposure of digital marketing to the medical industry. It also lags in the multi-channel marketing approach.
  • UHS has numerous stakeholders with diverse communication and information needs.
  • Immensely tech-savvy and information-hungry patients and caretakers.
  • Building trust and preserving it with the existing and prospective patients.


Technologies implemented

Drupal CMS | SOLR | HTML, CSS, JavaScript | MySQL DB

  • SEO audit and keyword optimization for the UHS website delivers par excellence SEO and meaningful and high-quality content in English and Arabic.
  • Keying out the need for security, scalability and glitch-free updates, EIS implemented a customized content management system designed around the digital needs of UHS.
  • We instil functional superiority by executing patient education functions alongside dynamic functions such as search & filter, news & events, and HR & Careers backend functions.