Etisalat Information Services relies on cutting-edge marketing technologies to invigorate business opportunities for clients through a robust SMS marketing strategy by utilizing Big Data which helps businesses identify consumer behaviour across different digital platforms through information like tastes & preferences, consumption and engagement patterns. We channelize this information to send messages to relevant prospects with a high probability to convert.
Big Data Messaging can tremendously help businesses enhance the conversion rate throughout the consumer lifecycle. Within the purview of mobile marketing, Text Messages have a promising future. A clickable call to action link inserted in the text greatly helps businesses acquire, engage and retain customers. Unlike push notifications, customers do not tend to ignore messages due to their comparatively reliable nature.
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