The Case of Ilforno
IL Forno Restaurant is an Italian cuisine company based in the United Arab Emirates. The objective of IL Forno was to raise awareness and promote itself among significant target audiences living in the UAE, specifically the consumers hailing from western countries. Another objective was to have access to the vast database to target the interested prospects.
Challenges
Broadly, IL Forno was facing two main challenges concerning lead generation- IL Forno was interested in strengthening its database by capturing the qualified email addresses of the interested enquiries. A fortified database was quite significant to harness their internal email campaign as well. They were struggling with identifying the location of the origin of the enquiry. Another major challenge was the inability to reach out to more audiences due to their limited database. Hence, IL Forno needed SMS marketing support to overcome the challenge.
Solution
We executed a precisely targeted SMS campaign based on the brief provided by IL Forno to optimize awareness and generate inquiries from the relevant target audience. We enabled SMS call tracking to monitor and assess the quality and engagement factor of the interested enquiries. By integrating social media and website URLs into the message body, we helped divert the online traffic towards the IL Forno website and social media handles to induce action.
The outcome achieved by EIS
- SMS & Email precise demographics & targeting, tracking metrics, strategy, content, and lucrative offers have collectively contributed to making their campaign a success.
- We shared the complete count of the interested prospects with the client.
- Ultimately, the campaign greatly met with clients expectations as it helped promote all branches of their restaurant, generate relevant leads and provide a rich and substantial database.
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