The Case of Emaar Beach Front
The objective of Emaar Beach Front was to conduct a lead generation campaign to attract and generate relevant and high-quality leads. The high cost of the property- $2.5 million, restricted target audiences to high-income premium consumers. The client demanded the delivery of 100 qualified leads within the campaign duration of one month.
Challenges
Emaar Beach Front emphasized that any inactive number or email address was considered an unqualified lead. The enquiries coming from outside UAE by non-UAE residents did not qualify as a relevant lead. Although, it was a promotional lead generation campaign, the campaign had no lucrative offer to be featured on the landing page.
Solution
Etisalat Information Services initiated the campaign by conducting demographic and geographic segmentation to segregate the clients based on income, locations, age, profession, etc., and identify the most pertinent prospects. We conducted a test campaign to determine the quality and number of leads generated by comparing Facebook & Google ads. Keeping in view the cost-effectiveness and the strong potential to generate qualified inquiries, we advised Facebook ads as the suitable platform to execute the lead generation campaign. To quantify the quality of the leads, we tracked conversion through call tracking and form submission. We customized the inquiry form to acquire more qualified leads. Real-time dashboard access was provided to the client to follow up on the leads.
The outcome achieved by EIS
- We successfully delivered 100 qualified inquiries to Emaar breach Front.
- The standard conversion percentage determined by Google is 1-2% for real estate. We surpassed this benchmark by delivering a conversion rate of more than 2%.Digital Marketing Solution.
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