The Case of EFM
Challenges
- Little exposure of digital marketing to the medical industry. It also lags in the multi-channel marketing approach.
- UHS has numerous stakeholders with diverse communication and information needs.
- Immensely tech-savvy and information-hungry patients and caretakers.
- Building trust and preserving it with the existing and prospective patients.
Solution
Technologies implemented
Drupal CMS | SOLR | HTML, CSS, JavaScript | MySQL DB
- SEO audit and keyword optimization for the UHS website delivers par excellence SEO and meaningful and high-quality content in English and Arabic.
- Keying out the need for security, scalability and glitch-free updates, EIS implemented a customized content management system designed around the digital needs of UHS.
- We instil functional superiority by executing patient education functions alongside dynamic functions such as search & filter, news & events, and HR & Careers backend functions.
Groundbreaking Digital Solutions
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