The Ultimate Guide To Using Whatsapp For Business

WhatsApp Business allows companies to safely and securely message their customers directly within the WhatsApp messaging platform. One advantage over SMS is that WhatsApp is tied directly to a single phone number and provides a branded business profile. This allows consumers to immediately know who they are chatting with or receiving messages from. WhatsApp also provides reliable delivery information, providing companies the additional benefit of knowing what messages have been delivered and, ultimately, read. Since WhatsApp comes preinstalled on many smartphones worldwide, user adoption has skyrocketed and is continuing to grow. To make the customer connection, all we need to do is set up a WhatsApp Business profile and associate it with the business number and because business presence is tied to only one phone number, it can be easily included in all of the marketing programs to entice more customers to make that direct connection.
Employing WhatsApp Business as part of messaging strategy can be a game changer and here are five reasons to consider using WhatsApp Business in the customer communications as an ultimate guide to using WhatsApp for business.
Private and secure messaging:
Ongoing in-country regulations and compliance issues is a constant struggle for many upcoming messaging apps. One of the most significant benefits of WhatsApp is its end-to-end encryption and strict attention to protecting subscriber privacy. The customers want a familiar but secure way to connect with businesses they’re looking to engage with. And as the need for businesses to remain compliant and secure is a constant balancing act, WhatsApp safeguards companies, as well. Also with two-factor authentication (2FA) we can assure that the users we’re messaging are of the right identity.

Encouraging two-sided conversations:

On WhatsApp, businesses and customers can interact directly. Today’s customers want to reach out to businesses and have real conversations, not just respond to one-way messages directed at them. Regulatory issues, poor quality of phone numbers, and connectivity issues were addressed by WhatsApp to deliver quality, reliable two-way messaging around the globe. And while WhatsApp also provides delivery alerts, purchase confirmations, customer support and it also allows a more direct way to engage the customers and have the two-way conversations. WhatsApp is being used to research products and services, get reviews and consultations, make a payment process, file a complaint, or book (or reschedule) a service call—all without having to phone, email, or even visit a brand’s website.

Global engagement:

If the customer base is global of a particular business, WhatsApp is the number one messaging app in 104 countries. And it has the highest smartphone penetration rates as high as 95% in some of the countries. Because it’s free for users, WhatsApp has, in less than a decade, become the most popular app for personal and business conversations. The rise of smartphone penetration in many regions has also accelerated the use of messaging apps as a preferred channel for commercial transactions, as well. For a more global market, WhatsApp should absolutely be in the communications portfolio.

Instant connection with the customers:

When was the last time our office or home phone rang? Or the last time we responded to direct mail? Traditional communication channels like SMS and email—are no longer solely meeting consumer demand. They’re being abandoned in favor of more convenient Omni channel solutions. Successful companies understand that to deliver exceptional customer experiences they have to get on the channels their customers prefer. A study reveals that nine out of ten consumers would prefer using messaging to communicate with businesses. 56% would rather message customer service than speak on the phone.

Superior brand connections:

Because Business profiles are mandatory, WhatsApp branded business identity serves as the familiar face that greets users when we message them, increasing their trust and loyalty to the business. And because WhatsApp enables multimedia communications— photos, documents, videos, slide shares, and more can be shared instantly and brands have the freedom to be creative with their conversations. Moving beyond simple text or email, we can infuse the brand ethos in uniquely new ways to make even more engaging customer connections.

WhatsApp delivers the promise by providing businesses with a closed, personal environment in which to communicate one-on-one with their customers. With WhatsApp, companies can create ‘Business Profiles,’ a unique, fully-branded business identity. This allows them to provide specifics like email and phone contacts, social media links, store addresses, website URLs, and suitable business details or offers. WhatsApp Business profile gives the opportunity to inject brand personality with every customer interaction. And because WhatsApp verifies all business accounts, the customers are assured it’s not an imposter.
With WhatsApp messaging, we can take your business communications to a whole new level of engagement: private, real-time B2C conversations delivered on the world’s preferred messaging app with the magic of EIS’s impeccable strategies.
Question and Answer section:
1) What is the difference between WhatsApp and WhatsApp business?
One of the main things that distinguish WhatsApp Business vs. Personal is the creation of a business profile. Unlike a standard profile, it will include details for your business, contact information, and you can even have a catalog of your products/services here. If you are going away and can’t get in touch with your customers, then you can also set messages for the same. Just go to the “Away message” feature on WhatsApp Business, turn it on, and set the automatic messages that your customers will receive during your unavailability. There are several advanced search filters in the Business app that you can’t find in the standard app. Using them, you can search for group texts, unread messages, broadcast messages, or chats under a certain label.
2) How can WhatsApp be used for business?
WhatsApp created two different types of business accounts- One for small businesses and one for bigger companies. WhatsApp Business App allows small business people to separate their personal and their business WhatsApp conversations. With the app, they can interact with local customers and quickly respond to messages. The messaging app has proven very useful for customer service, one-on-one communications and even unconventional marketing campaigns.
3) What are the features of WhatsApp business?
WhatsApp Business lets you create a full business profile. You can add information like a physical address that can be viewed directly on Google Maps under the business category, and you can also add your business hours. You also get the option to add an email address and two website URLs in addition. WhatsApp offers three types of schedules for away messages. You can either set a custom schedule or choose Out of business hours option. Both will be activated automatically at their respective times. You can also use the third option i.e. Always send. Although not a new feature if you compare it with the traditional app, but WhatsApp has now made it easy to access message statistics. You can track the number of sent, delivered, read, and received messages directly under Business settings > Statistics.