Best Digital Transformation Trends

The ongoing COVID-19 pandemic has completely changed the mode how businesses operate. We’ve seen more products and services move online. Most of the employees of many companies are working remotely or in a hybrid setting and this trend might continue for much of next year, 2021. The crucial months of varied customer responses to COVID-19 have given the experts some insights into the marketing trends that have changed during this pandemic and what we can expect in 2021. Let us have a look at the key digital marketing trends for 2021 that the businesses need to engage, retain current customers, and generate more traffic, leads, and revenue. 

o According to HR experts, COVID-19 pandemic deeply impacted the employees and their productivity. For many employees, this experience was novel as it was the first time they’ve ever worked remotely. It was a different and liberating experience for few and most of them were quite comfortable with this mode of work even though there were initial hiccups. But by now, the thrill of working from home has worn off for most and frustration has begun to set in. Distractions from children, stress of dealing with the family and financial issues has made the employee morale is suffer, and productivity is also going down drastically along with it. 

o It’s critical to keep employees connected so that they communicate better with each other and ensure better client outcomes. The customer facing teams like the service, marketing & sales employees must work together towards the same common goal. The projects must be broken down and distributed evenly to get a clarity regarding the milestones and deadlines. Multiple communication channels must connect all the employees to share the outcomes and experiences for a firm essence of team work.

o Content is always the king and this trend continues to get even stronger this year and the next too. Adding interactive elements to a website or social media is a great way to provide value for visitors. This increases the brand value and the visitors will get to know more about the brand. Adding simple tools and data based on the kind of website will help the visitors get used to the accessibility and offers targeting.

o Experts suggest that in 2021, it is advisable to retain the existing customers than allocate high budgets for new ones. Putting more effort into later stages of the buyer’s journey is highly recommended by the experts as only the satisfied customers tend to tell their friends about the brand and provide referrals that help to increase revenue. Patrons give direct and honest feedback about issues that will strengthen the brand without affecting the business.

o In this testing time frame, the customers have to be informed on any organizational changes or processes through email marketing and engaging the customers on social media is crucial. Collecting data, segmenting the customers, targeting them according to cost effective procedures will allow the businesses to stretch their markets minimizing the losses.

o Voice search is currently trending in the digital marketing field as voice search queries often yield different results than the text-based searches. For SEO, it’s very important for businesses to be on their toes with state of the art voice search components for their consumers who are switching over to that medium. The content must be direct, conversional and optimized for voice search. Syncing with search queries will help boost traffic by staying relevant and more visible to consumers.

o Interactive marketing like assessments, quizzes, games, polls, interactive videos, surveys, and contests increase the reach and visibility in a short time frame. Whenever a current customer shares a Facebook post of a contest etc, then the prospects start pouring in quickly. These days, the referral contests promising an attractive reward to the client who helps bring in the most new business is in rage and the currently most followed digital marketing trend.

o The Google ad marketers are currently tweaking and adjusting campaigns, keywords, and bids constantly to get the most for their respective clients. The disadvantage of this campaign is that it takes a lot of time and the cost of marketers is also high. Automated bidding has been introduced in 2016 itself but is expecting high range of improvements in 2021. Optimizing other aspects of PPC performance delivers a better outcome at a lower cost to the clients along with these bidding tactics.

o During the COVID-19 pandemic, marketers are increasingly making customer retention a priority. This trend will continue well into 2021. The pandemic has dramatically increased the amount of time people spend online to get an awareness regarding the products, brands, and organizations. In a limited budget, the expert social media marketers can bring about a solid content plan, monitor and increase the customer responses to attract new customers. Marketers should increase their reach with new audiences and re-engage with long-time customers.

o Creativity must be used in increasing the days of inventory on-hand of products or the availability of time-slots for services as most of the people are working from home and all the students are attending online classes. Adjusting the stock levels and servicing hours has become a huge challenge. So, this is the optimal and perfect timing to collect customer information and to create a subscriber list to notify customers of availability changes with an automated text or email.

o Small business owners have to ensure that their local listings are verified and kept current on various search platforms. That’s important for B2C businesses that draw customers primarily on a local level. The working hours are affected due to Covid and the customers must know of any changes in the hours, promotions, blogs, or any other information.

EIS offers a wide range of services including Digital Marketing, SEO, Social media marketing, Google AdWords, website designing and messaging solutions. EIS offers comprehensive and customized services for the clients. EIS strives hard to provide all-encompassing digital marketing services along with web design and development.  Please logon to www.eisdigital.ae for further information and assistance.

Question and Answer section:

1) What is digital marketing used for?

Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands.

2) What are examples of digital marketing?

Social Media Marketing (SMM)

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Email Marketing.

Marketing Automation.

Digital Advertising.

Content Marketing.

3) Is digital marketing worth in 2021?

Digital marketing is the right career choice in 2021. There is massive growth in how digital marketing budgets have grown over the years and are expected to take the lion's share of marketing budgets in 2021. This, in turn, creates enormous job opportunities.

4) What are the most effective digital marketing trends?

Organic Social Media.

Paid Social Media.

Email Marketing.

Display Retargeting.

Programmatic Advertising.

Website Testing.

Video Hosting.

Content Creation.

5) What are the useful digital marketing tools?

Google AdWords.

Google Analytics.

Mail Chimp.

Asana.

BuzzSumo.

Meet Edgar.

Buffer.

Hoot suite.