Digital Marketing Trends

Digital marketing adapts to new customer expectations and mediums. Customers have adopted new shopping habits, and digital marketing has evolved as well.

 

If you’re reading this article, you’re probably ready for the technology trends of digital marketing in 2021. 2020 affected everyone’s life, and the new coronavirus pandemic transformed behaviors and technologies.

 

As we all got confined to our homes, companies had to improve their digital transformation. Suppose you want your business to remain competitive and adapt to the rapidly evolving digital world. In that case, it’s important to evolve with the technology marketing that moves fast and unpredictable consumer interests and behaviors.

 

Marketers should scrutinize their goals, performance, and metrics. These digital marketing trends are helpful to take your business to the next level of innovation. Below, we’re going to talk about the hottest digital marketing trends of 2021 to consider when defining your digital marketing strategy so that you can stay ahead of your rivals.

 

?       Featured Snippets & No-click Searches

?       Customer Segmentation

?       Inclusivity

?       Google Ads Smart Bidding

?       Good Analytics

?       Ad blockers

?       Image and Video SEO

?       Interactive Content

?       Voice Search and Smart Speakers

?       Social Messaging Apps

 

Featured Snippets & No-click Searches

Perfect Search Engine optimization has been a goal of every business to appear as high up as possible on the Google searches. Sometimes your answer to a google query results in a paragraph at the top of the results page. The boxes, called position zero in search engine results, come with an image and the information you were looking for. You get what you need, so you don’t need to click on an article. This is called a no-click search. The featured snippet differs from other search results and is separated by a small box that appears on the top.  They have different formats, from simple lists and definitions to videos and more. So, make sure you have perfectly and clearly answered the keyword using relevant structure.

 

Customer Segmentation

Customer segmentation is old, but we’re expecting it to achieve new heights in the coming era. It’s good to divide your audience into groups, which is considered the critical component of a targeted marketing strategy. It’s good to have several small marketing campaigns to target specific audiences. You can group your targeted audience by particular behaviors, traits, and shopping habits. This helps you customize your content ideally to attract your audience. For instance, you can separate customers who spend less and those who spend more to send different newsletters addressing their particular needs.

 

Inclusivity

Inclusivity has great importance in current times and is the future of marketing. You should know how crucial inclusivity is to earn a better brand reputation and have more loyal customers. Inclusive marketing is expected to shape the way all brands design their digital marketing strategy. If your audience and potential customers see an optimistic depiction of equality in your marketing campaigns, chances are, you will get more loyal customers. The imagery and video content of your brand include media that covers different races, sexualities, and religions. So, there should be a representation of inclusivity.     

       

 Google Ads Smart Bidding

Automated Google Ads bidding is becoming increasingly effective and is an emerging trend in 2021. Google has made substantial investments in Artificial Intelligence, and Smart bidding is a result. The smart bidding feature uses machine learning and performs optimization for conversions in every auction. You can start by just telling google about your goals, and you will get to know about the right way to achieve your goals within budget. Smart bidding allows you to achieve several PPC goals that include the generation of new leads, improved return on investment, and increased conversion rate. 

 

Good Analytics

Marketing strategies and metrics go hand in hand. So, it is essential to invest in result-driven better analytics to achieve the maximum output and optimum result. The trend plays an important role by moving towards business intelligence and practices to collect analysis and information.

 

Ad blockers

A key trend in recent times is the increasing usage of ad blockers. So, the users block annoying ads and save bandwidth. Also, they keep a device from viruses or malware. Web users have found a way to get rid of ads, and as a result, ad blockers have been on the rise recently. With so many people using ad blockers in 2021, marketers should expect traffic cut off as their ads are not being viewed. You should identify how big of a problem is adblocking for you and analyze it to plan your next move.

 

Image and Video SEO

You should be familiar with the visual searches, the ability to upload or use an image to search without giving a description of what you’re looking for. Google lens allows such searches, and best practices for tagging images and videos are great to adapt this revolutionized search method. More users are discovering these search techniques in 2021, and the result is a big change in the SEO landscape. So, it’s good to start with the inclusion of alt text in image descriptions, images addition to sitemap, include target SEO keyword in image file name, and usage of high-quality images and videos.

 

Interactive Content

Interactive content marketing is a new groundbreaking way to get more loyal customers and increased lead generation. Millions of brands are now beginning to experiment with interactive content. Interactive content has interactive elements that allow the user to engage with useful results or answers. So, it is recommended to use interactive content such as quizzes, open-ended questions, contests, polls, and other attractive ways to engage the audience.  It is helpful in collecting information so that you can perfectly optimize content as per user preferences and recommendations for the site and product improvement. Interactive content marketing plays a great role in increasing conversions, unlike many other methods.

 

Voice Search and Smart Speakers

The usage of voice search and smart speakers have played an important role for companies to rethink their digital marketing strategies in the coming era. A large number of searchers will be using the voice search in 2021. Voice search provides searcher by providing all the information. The search results from voice assistants like Alexa, Siri, and Google have become more error-free and perfect over time. As a result, many brands have included voice search in their digital marketing strategies with a vision to deliver content effectively and engage more customers. So, it should be considered as a key component to spreading brand awareness.

 

Social Messaging Apps

If you think social apps are just for exchanging emojis, give it a second thought. Billions of messages are sent on Facebook and WhatsApp messenger. People are spending a lot of time on these social messaging apps. So, it can be a great medium to market your products and services to engage your potential customers and strengthen the presence of your business online. This will help you involve people, provide support and boost your sales. 

 

Wrapping Up

The marketing trends discussed above will come true in the coming era, and as a digital marketer and businessperson, you need to be prepared for them so that you never fail to adapt to the ever-changing tech world. So, make sure you consider the above mentioned digital marketing trends before designing your digital marketing strategy in 2021.