WhatsApp for Business

Since the launch of WhatsApp for Business platform, it has emerged as a cost-effective marketing strategy for small to medium businesses that are unable to build a website or a landing page. It is a platform exclusively for businesses to leverage the amazing features of WhatsApp with its own set of uniqueness like the call-to-action feature. WhatsApp Business App was built with the small business owners in mind. With this app, businesses can interact with customers easily by using tools to automate, sort, and quickly respond to customer messages. WhatsApp users will know when they are being contacted by a business rather than an individual, as it will be listed as a business account.

Over 80% of small businesses say that WhatsApp for business helps them both to communicate with customers and grow their business. WhatsApp for business is also working on important features like receiving payments and the possibility of finding potential customers or advertising to a specific audience like Facebook Ads (Already being implemented in few countries as of now)

Here’s an interesting read to our audience regarding the features of WhatsApp for business that the entrepreneurs can adapt to and use as per their requirement and convenience:

Business profiles- For new businesses that need to be seen and discovered by customers easily, WhatsApp for Business App allows users to create a business profile with helpful information like your address, phone number, business description, email address, and website.

Smart messaging tools

The new WhatsApp messaging tools save a lot of time. One of the messaging tools that WhatsApp Business App has introduced is quick replies. The tool lets you save and reuse messages you frequently send so you can easily answer common questions in no time. Another tool is automated messaging. This allows businesses to set an away message when unable to answer so customers know when to expect a response. You can also create a greeting message to introduce your customers to your business.

Messaging statistics

The messaging statistics feature of the app allows businesses to be able to review simple metrics behind the messages being sent. You can access important metrics such as how many of your messages were successfully sent, how many were delivered and read to know the visibility rate.

WhatsApp web

Aside from using the App to send and receive messages from customers, you can also send and receive messages with WhatsApp Business on your desktop or laptop making it more accessible for business especially those with customer support team.

WhatsApp’s business popularity

While e-commerce websites have immense popularity, it is still just a fraction of WhatsApp’s. This makes WhatsApp Business an effective tool with massive potential for businesses. It is emerging to be the single most reliable customer communication tool even though it started out as an instant messaging tool. The ubiquity and large scale of WhatsApp make the business app a preferred choice when compared to other apps. Google My Business and Facebook Marketplaces are the other apps in the segment, but neither of them matches WhatsApp Business’ popularity.

Small businesses can self-register on the WhatsApp Business app by providing potential shoppers with details such as operating hours, business address, and category of business, among other things. The app has a free-to-use quick reply feature, which lets businesses send predefined answers to frequently asked questions and simplify the shopping experience. It also allows companies to add a “send message button” to their websites, online ads or newsletters, and drive direct conversations with potential customers.

One of the WhatsApp Business’ features that many businesses find useful is automated messages. This feature, if used well, improves a small entrepreneur’s productivity. The Facebook-owned app has recently introduced some new features such as catalog links, QR codes, and sticker packs, as it hopes to lure more users. The potential of WhatsApp as a business tool has led to a growing trend of companies building products around the messaging app. Besides WhatsApp’s own advantages, the company is going to benefit from the growing popularity of business-to-business (B2B) apps, experts proclaim.
Small businesses are struggling with manpower shortage and broken supply chains due to Covid-19 regulations. In the long-run, this will encourage large businesses to invest in technology to better communicate with their smaller partners. This situation catalyzed a large-scale adoption of B2B apps and digital platforms as retailers started using them to place product orders. This means apps like WhatsApp Business will find many more takers as business owners start realizing the “convenience and efficacy” that technology brings.

When the finances are running dry, and businesses are affected due to the ongoing pandemic, the footfalls are next to nil. Many customers do not know if the companies are coming up with new offers and this is where the business app comes in handy. Businesses look professional without spending a bomb on marketing and keep engaging with customers. Many times, the only source to reach out to customers is using the digital modes. In such scenarios, WhatsApp proved to be a reliable mode to communicate, sharing updates, and taking orders. It helps to acquire a lot of new customers too.

EIS makes sure to employ this messaging app in a right manner at the exact time frame to take your business communications to a whole new level of engagement- immediate, personal and international reach with end to end encryption. We simply bring through the easiest and smartest ways to integrate WhatsApp for business with your company/business seamlessly!

Question and Answer section

1) What is the difference between WhatsApp and WhatsApp business?

They almost work in the same manner- WhatsApp business connects customers and businesses rather than family and friends.  The business accounts are aimed for the small business owners.

2) How can WhatsApp be used for business?

WhatsApp business allows companies to message safely and securely in a direct manner to their customers.  WhatsApp is tied directly to a single phone number and provides a branded business profile.

3) What are the features of WhatsApp business?

Business profile to list important information, statistics to check the number of sent, delivered & read messages and messaging tools to quickly respond to customers.

4) How to create WhatsApp business account?

After downloading the app from Google play store, sign up using the mobile phone number.  Then the profile can be created by entering the business details under settings>business settings>profile.

5) Can I convert my WhatsApp to business account?

If there is an existing WhatsApp messenger account, the account can be easily migrated including chat history and media. However, the chat history can't be moved back from business account to WhatsApp messenger.